Florida Blue held Sales Conference on Products and Benefits

DORAL, FL – Florida Blue held Sales Conference Highlighting Products and Benefits for Members at the Intercontinental Hotel in Doral.

The informative conference was aimed for agents with the purpose of introducing new tools and health plans for the upcoming 2024 season.

During the Conference, several prominent representatives from Florida Blue were present: David Wagner, President of the South Florida Market, Alvaro Molina, Market Leader for Miami-Dade and Monroe County at Florida Blue, Ivy Patron, Regional Director of Commercial Development at Florida Blue, Ana Rodríguez, Senior Director of Local Health Solutions in Miami Commercial Markets, and Aslynn Rivera Tigera, Manager of Strategic Partnerships and Programs for the South Florida Region.

Florida Blue is a prominent health insurance company based in Florida, United States. It is one of the leading health insurers in the state and offers a wide range of health insurance plans for individuals, families, and employers.

Key features include:

– Health Plans: Florida Blue offers a variety of health plans, including individual and family options, as well as group plans for employers and Medicare plans.

– Provider Network: The company has an extensive network of doctors, hospitals, and other healthcare providers throughout the state of Florida, allowing policyholders access to a wide range of healthcare services.

– Wellness Programs: Florida Blue provides wellness programs and resources designed to help policyholders maintain a healthy lifestyle and manage chronic conditions.

– Technology and Tools: They have made significant investments in technology and digital tools to facilitate healthcare management, including mobile applications and online platforms.

Doral Family Journal is proud of its successful four-year collaboration with Florida Blue, working together on strategies that have strengthened the ties between Miami and the community.

Over these years, we have developed marketing strategies that have allowed us to convey meaningful messages to the community through various marketing channels. Our joint work was a significant challenge during the pandemic, and Doral Family Journal’s strategies became a pillar of support for the community, strengthening efforts of cities and Florida Blue alike. We are proud to be part of this collaboration as commercial marketing strategists.