South Florida 2025 Grand AEPrix Devoted Broker Rollout
DORAL, FL – Devoted Health hosted its Broker Rollout event, a strategic presentation aimed at brokers that market their products. The event’s goal was to highlight the company’s benefits, its growth throughout the years, while also portray clearly its current changes, particularly those related with Medicare Advantage and the new regulations of CMS (Centers for Medicare & Medicaid Services).
Although, overall, some aspects remain the same for the company, the new changes concerning Medicare Advantage and the CMS’ regulations are significant because they bring benefits and challenges that could hamper the process for brokers and customers alike, especially in medications management.
“We expect to duplicate the results reached last year, and we are already working in getting there by trusting in our brokers help,” a Devoted spokesperson said.
Dunia Grijalba, market president at Devoted Health in Florida, says the company’s focus is to offer a customized service to its members and, at the same time, rapidly adapt to the constant changes Medicare experiences. Since established in 2019, Devoted has managed to accumulate 56,000 members just in Florida alone without using extensive marketing campaigns and, instead, trusting in its clients’ referrals.
Grijalba also mentioned the company’s principles are inspired in market leaders such as Ritz Carlton (personalized service), Starbucks (consistency), Apple (simplicity) and Amazon (speed). Devoted aims to replicate their client-oriented approach.
“We like to remember the history of Devoted, so that everyone understands what makes us unique. Our mission comes directly from our founders, Todd Park and Ed Park, who also established Athena Health, one of the first corporations that utilized Internet technology for Electronic Medical Record Systems (EMR),” company’s spoke persons commented. “After their success, they decided to take on one of the greatest challenges in the United States, which is making sure their service was truly client-focused, something that many traditional corporations have overlooked.”
“Our marketing team, originated from Wayfair, has brought a new perspective to Medicare Advantage reflected in the creativity and beauty we imprint in everything we do. From the beginning, our approach has been to become a plan that people genuinely want to purchase. As a result, clients have proven to be highly satisfied with our service, while members have consistently provided referees to our brokers.”
The company has matched their processes with brands like Ritz-Carlton, recognized for its personalized customer service. Now, Devoted saves key data from its members, aiming at making every interaction personalized, so that members feel seen and appreciated every step of the way.
It also makes a conscious effort to be simple and easy to use. They know Medicare Advantage can be complex to use sometimes, which is why they are very cautious in their communications style with its members.
Devoted navigates amid new changes in the Healthcare field
Healthcare today faces different significant changes that could potentially impact medical plans, as well as consumers. According to experts, after the COVID-19 pandemic, there has been an increase in the demand of medical procedures, especially among senior adults that delayed elective services.
Nevertheless, in 2023 these procedures resumed, resulting in a substantial increase of medical costs for insurance plans. This situation has been exacerbated by medical inflation, bringing important challenges in terms of hiring and staff retention.
Now, almost halfway to 2025, Part D of Medicare will experience important changes with the reduction of pocket expenses of beneficiaries, downsizing from $8,000 to $2,000.
In addition, the so-called “Donut Hole”, that made access to medications struggling for many and even sometimes led to unnecessary hospitalizations, will be removed.
Another change worth mentioning is the M3P (Prescription Payment Plan) implementation that would allow beneficiaries to fund medications purchases in the instances they can’t pay them right away. Still with the coming changes, some aspects need to be perfected, which brings uncertainty within the industry.
On a positive note, some benefits will remain in place, such as the cost of insulin that ranges from $0 to $35, a relief for consumers, but a significant cost for insurance companies.
This reality poses challenges for insurance companies that would need to balance regulatory changes and financial pressures, while continuing to provide their members’ favorite benefits.